For Builder, it's recommended to use the exported environment variables instead of hard-coding the path. This will allow it to work in both DISM API and EXE modes.
For HKCU you need to use the DEFAULT hive instead of SOFTWARE (e.g. %TBWinPE_Reg_DEFAULT%).
sub Process
RegSetValue /c "@tbRegDefault@\Software\Super Software\AppPro" "Name" "JJMengano"
RegSetValue "@tbRegDefault@\Software\Super Software\AppPro" "Company" "JJMenganoCo"
end sub